The trusted email advertising network

Where great newsletters and the right brands find each other.

Motiv31 sits in the middle of the email economy: between the newsletters that have built real, trusted audiences, and the brands and publishers who want to reach them. We make the introduction, hold both sides to a higher standard, and make sure everyone comes out ahead.

Founder-ledIndependently ownedValue-driven
Let's talk See how we got here

In a world of media where integrity is hard to come by, we put it first. Everything else, the growth, the revenue, the longevity, grows out of that one decision.

Our story

Three chapters, one constant.

We've spent years learning what makes publications grow and last. The methods kept evolving. The principle never did: do right by the reader, do right by the partner, and the profit takes care of itself.

Chapter One

We learned to grow, profitably.

In the content arbitrage era, we managed more than $50 million in total ad spend, profitably, across our own publications and the clients we served. It taught us a discipline most of media never learns: growth only counts if the numbers actually work.

Chapter Two

We learned to build what lasts.

We went on to launch and manage some of the most successful publications in syndication, turning audience and expertise into durable, respected media properties, not just quick wins.

Chapter Three — Now

Now, we connect them.

Email is the most trusted relationship in all of media, and it's where everything we've learned comes together. Today we're the network in the middle of it: matching highly-trafficked newsletters with the right advertisers and brand partners, so both sides grow, profitably and with their integrity intact.

How it works

Two sides. One trusted network.

We bring publishers and advertisers together on terms that respect what matters most: the audience's trust, and everyone's bottom line.

For newsletters

Monetize your email.

You've built a list that opens, clicks, and trusts you. We bring you advertiser relationships worth saying yes to, turning your email into a real revenue stream, without ever cheapening what your readers came for.

For brands & advertisers

Reach an audience that listens.

You want attention that actually converts. We connect you with the high-trafficked newsletters your future customers already trust, to grow your audience and your brand, profitably and at scale.

In the middle of every deal: a relationship you can trust.

Our first partner

We started with someone who shares our standards.

Snopes
The internet's fact-checker · Trusted by millions

Snopes chose Motiv31 to grow and monetize their newsletter, and we couldn't have picked a better place to begin. A name built entirely on getting it right, in a business where we insist on exactly the same. We grow their audience, and we connect principled brands with the readers who trust them.

Reach the Snopes audience
What guides us

Friendship. Integrity. Freedom.

Three words we actually mean. They decide who we work with, how we work, and what we'll never do for a dollar.

Friendship

We work like a partner who's known you for years, not a vendor running a playbook. Your wins are our wins. Your worries become ours too. We make the work feel less chaotic and more like a conversation.

Integrity

We say the true thing, even when it's the harder thing. No tricks, no hidden incentives, no growth that costs you your readers' trust. What we tell you is what's actually happening.

Freedom

A newsletter that grows and pays is a kind of freedom, for you and for the people who read it. We build businesses that give their owners room to breathe, not another machine to feed.

The people behind it

Two founders, one handshake.

Will Gwyn
Cofounder · Content & Ad Technology

More than a decade in digital media, deep in content operations and the machinery of ad technology. Will is the one who makes the numbers work and the systems hum, quietly, reliably, without drama.

Justin Levine
Cofounder · Partnerships & Growth

Justin builds the relationships and the strategy that scale a media business. He's the one who picks up the phone, remembers what matters to you, and makes sure the partnership feels like one.

Say hello

Come say hello. It's good to meet you.

Whether you have a newsletter you want to grow, or just the beginning of an idea, we'd love to hear about it. No pitch, no pressure. Just a conversation between people who care about doing this right.

Start a conversation